Blog

 

Use Paid Ads To Your Advantage

Friday October 1, 2021 comments

Use Paid Ads To Your Advantage! 

You’ve probably seen a dozen ads on the internet everyday. Oftentimes, the content that you see on ads intersects with your interests or items that you have recently browsed. Basically, ads are placeholders of advertising messages in relevant content. 

 

What Types of Ads Are You Seeing?

There are a lot of types of paid ads that you can explore especially for lead generation, conversion, and brand awareness. These regularly drive results for your social media strategy and it’s only proper for you to start familiarizing with each of their goals and strengths. 

There is a search engine marketing (SEM) ad, which utilizes search engine websites like Google to bring traffic into your website or pages. Pay-per-click (PPC) ads are also widely used for a more strategic approach. Coupled with a great marketing strategy and clever landing pages, you’ll be seeing great results. A marketing company can help you with the best practices in this area. 

For social media platforms like Twitter, another paid advertising example can be Promoting Tweets, Accounts, and Trends. 

There’s no denying that paid ads, when done correctly, can work wonders for your business and all the facets of your social media marketing strategy. It gives you valuable feedback on the next steps of your marketing plans and how your product/service appeals to the general public. 

With this, let’s dive into the beneficial features of paid ads to your social media goals.

 

Brand Awareness

Using paid ads to gain exposure to your brand is actually one of the cost-effective ways to do it. If your brand is repeatedly seen in the news feed of your target audience, people will start to recognize and possibly associate with the brand. 

Paid ads will give a hand in enhancing your credibility, driving engagement, and purchasing behavior. Plus, while generating awareness, you’re also giving value by educating and informing your audience. Talk about two birds in one stone! 

 

Retargeting

Another strong arm of paid ads for your social media campaign is retargeting. Paid advertising lets you control who sees your ad.

These ads give you a wide variety of targeting by using interests, hobbies, and personality types. Get going by building lookalike audiences that are similar to your existing customers to efficiently engage existing and potential users. 

 

Nurturing and Closing Leads 

Utilizing paid ads in closing and nurturing leads can produce qualified prospects and most importantly drive revenue.

 Along with the product/service you are offering and strong content marketing gives you a good ground game in nurturing your existing clients and converting leads into sales. 

 

Improves SEO Metrics and Provides Useful Data for Drip Campaigns

Being able to utilize paid ads coupled with SEM can significantly help your business into becoming the top-of-mind of potential audiences that directly need your product/service. 

It gives you the luxury to set a traditional cornerstone of successful online marketing while also making you reach more customers, no matter how large or small your business is! 

Paid ads also deliver accurate and useful data for your email drip campaigns to garner the right approach and offer the right service to your target audience

 

Elevate Your Social Media Marketing The Right Way

With the different benefits presented above, it’s safe to say that paying for social media ads will widen your reach, enhance your targeting, and drive amazing results. To propel even more success, do it with the right partners. 

Here at Social Reach, your social media marketing team provides valuable insights and strategies with page ads, utilizing your leads to drive brand awareness and conversions for your business.