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Simplifying Account Connection With Applets

Have you ever thought, “wouldn’t it be great if digital devices and services communicated to each other better?” Well, you’re in luck there is a great tool that connects your devices, apps, services in a simpler way for free. It is known as IFTTT (If This Then That) and it has the ability to connect everything from your social media accounts to wifi lightbulbs! Below we’ll explain how you can use IFTTT to your advantage by creating your own custom Applets.

What & How Are Applets?

Applets are self-contained conditional executables dependent on a trigger. If one action occurs another happens, If this then that. Think of them like recipes made up of different ingredients. For example, let’s say you want to keep your Pinterest board up-to-date with the latest pictures you’ve been posting on Instagram. Your custom Applet can trigger each time you tag your Instagram photos being posted. Or maybe you run a YouTube channel and want to keep a tight handle on how often someone subscribes. You can set up an Applet to email or text you whenever that happens.

Whipping Up Creative Recipes

The IFTTT community has created loads and loads of great Applets for you to start with. Here are a few suggestions below.

  • WordPress to Twitter: Setup this custom Applet to post to Twitter every time you release a new post on WordPress
  • Spotify Playlist to Facebook: This Applet will share a post to Facebook about the new track you just added to a specific Spotify Playlist
  • Medium to LinkedIn: Share your latest blog entry to your LinkedIn profile with this custom applet

Using Conditionals To Your Advantage

IFTTT is an amazing tool that can help your business in a number of ways. For example, if you run a landscaping business setting an Applet to post a message to your Facebook Page when the weather forecast shows rain. You could also set up a pre-composed post to go out on Twitter on December 25th wishing a Merry Christmas. There are so many possibilities for applets to enhance and automate your workflow!


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