In today’s world, companies need to take advantage of every opportunity to build relationships, generate goodwill, and earn the trust of prospective customers. Desiring more than a pitch, prospective clients want to interact with a business to better understand their perspective before they commit. Hosting an education event is a great way to offer this experience to potential customers.
Phenix Salon Suites, one of our clients, frequently puts this method into practice by hosting educational seminars for salon professionals.
Their most recent event featured a sharpening expert who taught salon professionals how to maintain scissors/shears and tips and secrets of the industry that most sharpeners won’t share. It also covered proper care of the shears and clippers to help the stylist work smarter and faster. These techniques help the stylist get one to two more cuts in per day.
Last year, Jess Parol-Hair Stylist, owner of Alloy Hair Studio at Phenix Salon Suites in Middletown, NY, taught a Cut and Color Class. She used her expertise to share tips on how she’s constantly working on perfecting her craft. She had the opportunity to become an educator for John Paul Mitchell Systems in 2010. Jess has also worked side by side with some of the best educators in the industry including Robert Cromeans, Stephanie Kocielski, Mary Cuomo, and Colin
Both of these educational classes were free of charge for licensed salon professionals.
This type of event marketing needs to be an integral part of a business as it can be essential to any company’s bottom line. If you’re curious about how to host this type of event and promote it on social media, contact us!