Sunday February 17, 2019
Prospective clients want more than a good pitch. They want to interact with your business and better understand your perspective before they commit. Hosting an education event is a great way to offer this experience to potential customers.
You should take advantage of every opportunity to:
- build relationships
- generate goodwill
- earn the trust of prospective customers.
Their most recent event featured a sharpening expert who taught salon professionals how to maintain scissors/shears and tips and secrets of the industry that most sharpeners won't share. It also covered proper care of the shears and clippers to help the stylist work smarter and faster. These techniques help the stylist get one to two more cuts in per day.
Last year, Jess Parol-Hair Stylist, owner of Alloy Hair Studio at Phenix Salon Suites in Middletown, NY, taught a Cut and Color Class. She used her expertise to share tips on how she's constantly working on perfecting her craft. She had the opportunity to become an educator for John Paul Mitchell Systems in 2010. Jess has also worked side by side with some of the best educators in the industry including Robert Cromeans, Stephanie Kocielski, Mary Cuomo, and Colin Curuso. In 2017, Jess decided to spread her wings and open her own business at Phenix Salon Suites which has really taken off allowing her to build her clientele, make more money, and build her own brand.
Both of these educational classes were free of charge for licensed salon professionals. Phenix provided such great value that many of the attendees took a tour of the facilities, showing interest in becoming their own bosses.
This type of event marketing needs to be an integral part of a business as it can be essential to any company's bottom line. If you're curious about how to host this type of event and promote it on social media, contact us!