You’re a small business and you’re just starting to venture into online marketing. You’re not sure what you need and you don’t have the budget to do EVERYTHING. You need to hone in on what brings in leads and turns leads into sales.
Social media marketing, email marketing, and text marketing are extremely powerful ways to make sales online. But here’s the problem:
- just making posts on Facebook or Instagram won’t get you sales
- just sending out cold emails won’t get you 10x more leads
- just shooting texts to leads won’t make them buy your product.
You need the missing piece that will move leads from needing your product to wanting your product to buying your product.
That missing piece is landing pages.
Effective landing pages are targeted.
Landing pages can be targeted through SEO as well as content. SEO targeting has to do with keywords and coding (how well the actual page is built).
|You need the missing piece to move leads from needing your product to wanting your product to buying your product.|
One of the most powerful ways to use landing pages is in connection with Google Ads. Targeted Google Ads get in front of potential customers at the moment they are most likely to buy from you.
Because Google Ads are targeted for keyword and location, the landing page connected to the ad has a better chance of producing a sale. The lead is already warm and the landing page gives just enough information to prompt the lead to take the next step:
- Signing up for a free trial
- Joining a membership
- Buying your product!
|Targeted Google Ads get in front of potential customers at the moment they’re most likely to buy from you.|
Plus, optimizing the landing page for the same keywords you used in the Google ad helps the ad get a better ranking. Google wants to know that you’re providing quality content. Here’s how it works:
- Sprinkle keywords through the landing page.
- Increase the landing page’s ranking and get more clicks.
- Maximize your ad spend.
Targeting through content is really more about being specific. Each part of the landing page should be centered around one specific kind of customer.
For example, if you’re a lawn company, you may sell a monthly lawn care package to homeowners, as well as sell lawn care products to businesses. Your marketing, then, would need separate landing pages for homeowners and businesses.
No matter where your customer comes from – Google Ad, Facebook, Instagram – they’re all:
- needing something
- feeling bad about it
- curious how you can help
You should ask and answer these 3 specific questions when you’re making a landing page:
- Who needs something? (homeowners need monthly lawn care)
- How are they feeling about it? (embarrassed – their lawn doesn’t look like the Jones’)
- How can I help? (You offer a monthly mow and trim package)
Landing pages let you convert clicks to leads by speaking to one type of audience, and offering them one product that solves their problem.
|No matter where you customer comes from on the web, they all need something, feel bad about it, and are curious how you can help.|
You can get even more specific with multiple landing pages for different topics:
- Each of your products
- Specific audiences or industries
- Individual campaigns or promotions
Effective landing pages move leads toward a specific action.
Landing pages without Calls to Action (CTA) are powerless.
You can have all the targeting and specific content you want. If customers don’t have a way to act, they won’t! And if they don’t feel like acting is urgent, they’ll click away.
Each landing page should have just one CTA that the entire landing page moves customers toward. And the CTA should be repeated throughout the landing page so that customers can take action at any point.
Some examples of powerful CTAs are:
- Buy now!
- Start your free trial now
- Find the right course for you
- Get your free workbook now!
The wording of your CTAs can change through the landing page, but the actual action should always be the same. Each section of the landing page should motivate customers to click the CTA button, and the CTA should match the product you’re selling.
Effective landing pages allow you to follow up.
The most powerful thing about landing pages is capture leads and help you follow-up. Whatever CTA you choose, you need leads to give you their email address, phone number, or both.
From there, you can add leads to your CRM, assign them to your sales team, and reach them over and over again. Marketing campaigns offer a variety of ways to reach leads and lets you track your results. The end result is more sales!
Some ideas for ways to follow-up are:
- Email Campaigns
- Text Message Campaigns
- Phone calls
- Social Media targeting
Turn leads into sales with landing pages.
Landing pages are simple yet powerful. They accomplish multiple marketing tasks at the same time:
- Reach leads at the moment they most need your product.
- Speak to a specific audience and their need.
- Capture leads to follow up through campaigns.
- Move leads through your pipeline.
Curious about how you can implement landing pages into your strategy? See if you qualify for a free consultation with us about social marketing!
When you provide engaging, relevant and useful content on your website, there’s a stronger chance that visitors will stay a little bit longer to go through the information that you’ve provided. But what if writing isn’t in your wheelhouse? A professional copywriter...
Customer Relations Management (CRM) helps develop and manage relationships between you, your customers and your potential customers. Implementing a CRM strategy that is integrated with your other software will allow you to understand your customers and meet their...
Uber customers in top U.S. ride-share markets are getting visits from the Easter Bunny this month. Hershey is running an Easter-themed retail and sampling campaign with in-car vending company Cargo offering free samples of Reese's Peanut Butter Eggs and Cadbury Crème...
According to a press release, "the Ways & Means Committee passed H.R. 1957, the Taxpayer First Act of 2019, a bipartisan, bicameral legislation that redesigns the Internal Revenue Service (IRS) for the first time in more than 20 years to better serve taxpayers."...
Entrepreneurs are leaving Silicon Valley and heading to New York City, where in 2018, startups in New York received a record-breaking $13.3 billion in funding. While Silicon Valley still dominates venture capital, bringing in $45.5 billion last year, New York...
Nobody has yet nominated “nowhere” as the next tech hub. But it’s now a possibility. "The rise of remote work and the proliferation of "distributed" teams have meant that start-ups are often less reliant on a physical space and face-to-face interaction with both...
LittleBits, Disney and UC Davis joined forces to launch of Snap the Gap, a non-profit program created to offer girls a jump start into the vastly important and growing realm of STEM learning. Snap the Gap, a one-year pilot program, focused on 15,000 10-year-old girls...
In order to make the Mastercard trademarked red and yellow circles even more iconic, Mastercard's new logo is the symbol without the word "Mastercard" inserted or with it. Wordless versions of the Mastercard symbol are now seen on credit cards, at retail, and in other...
Starting May 1, Disney Parks, including Disney World Resort in Florida and Disneyland Resort in California, will be cracking down on strollers, smoking, and ice inside their parks. "These updates are intended to provide a more enjoyable experience for everyone who...
Publishers representing the writers of songs by Bruno Mars, Katy Perry, Rihanna, Justin Timberlake, Carrie Underwood and hundreds of other artists sued Peloton Interactive Inc. last week. The group is suing for $150 million, accusing the creator of video-streaming...
According to the Motion Picture Association of America's 2018 report, global subscriptions to online-video streaming services have exceeded cable subscriptions. At an increase of 27% from the year before, around 613 million people regularly utilize Amazon Prime,...
Could we see Homer Simpson dressed up like Mickey? Probably not. But Disney magic can happen in many more ways now that Disney owns 21st Century Fox. NPR released: "One year after the Walt Disney Co. announced the $71.3 billion merger, it's official. The deal, which...
People who love seeing products featured in their Instagram feed will be able to buy those items right in the app starting Tuesday. "Today, we're announcing a significant step forward for shopping: checkout. Checkout makes it quick and secure for people to buy the...
In Europe, Spotify, the music-streaming giant, filed an antitrust complaint against Apple. They allege that Apple has abused its control of the App Store to restrict competing music-streaming services. Spotify Founder, Daniel Ek stated: 'In recent years, Apple has...
The owner of a Texas-based donut shop sold out his inventory after his son took to Twitter with this tweet: “𝗠𝘆 𝗱𝗮𝗱 𝗶𝘀 𝘀𝗮𝗱 𝗰𝗮𝘂𝘀𝗲 𝗻𝗼 𝗼𝗻𝗲 𝗶𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗼 𝗵𝗶𝘀 𝗻𝗲𝘄 𝗱𝗼𝗻𝘂𝘁 𝘀𝗵𝗼𝗽 😭." . But is a tweet all it really took? Brand and marketing experts are giving their opinions all...
Uber is testing renting out commercial kitchens to businesses who sell food on delivery apps. These Cloud Kitchens were created specifically for on-demand food preparation. Not having a “dine-in” area eliminates a lot of overhead cost that traditional restaurants...
Business owners need to take advantage of one of the biggest innovations available: automated sales funnel…also known as the value ladder. Why? Because you can create more money but spend less time.Because you can automate your sales process.Because you can share your...
A majority of the business entrepreneurs want to be an industry-leader and enhance their customer base. However, many business owners scramble for finding the best way to bring awareness to their brand.
Did you know that videos can make you some serious money? Placing a product video on your landing page so it's the first thing viewers see can increase conversions by 80%. Plus, 83% of businesses share that video, which provides a strong return on investment (ROI)....
Once you've determined your prize, it's time to choose the type. There are three basic Facebook contests: Giveaways/sweepstakes Photo Contests“Refer-a-friend” promotions Even though photo contests are a great way to increase engagement and gather user-generated...
After you have your ideal demographic chosen, it's important to choose the prize. The prize doesn’t need to be expensive. But it must be relevant to your ideal customer. Even better is one that is unique to your business. Selecting a prize that’s intriguing to your...
So now that your contest goals are set, what's next? Figuring out who to target is vital. So many businesses create Facebook contests targeted to anyone. But this is a huge mistake because if you’re trying to appeal to everyone, then you most likely will reach no one....
Thinking about holding a Facebook contest to increase engagement and spread the word about your upcoming event?
Just from its name...Don't freak out on us! In January, Dunkin Doughnuts renamed itself "Dunkin'" to reflect its increasing emphasis on coffee and other drinks. Doughnuts are still on the menu, but the new name has appeared on napkins, boxes, and signs at the American...