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Keyword optimization: The What, Why, and How

By: Anna Thursday May 30, 2019 comments Tags: keyword optimization, online marketing, seo

Keyword optimization: The What, Why, and How

In the world of online marketing, keyword optimization is a hot topic. You've probably heard a lot about SEO and keywords, but do you understand those things? The lingo may seem so complicated that you don't even want to understand it. Good news - keyword optimization is a straightforward idea. It's not hard to understand, and it's the key to getting exponentially better results in your online marketing. Even better news - you can implement keyword optimization in your online marketing strategy. With a little bit of strategic... Read More


7 Best Practices For Social Media Marketing

By: ScottCox Sunday December 2, 2018 comments Tags: audiences, content creation, content management system, content strategy, facebook, facebook marketing, marketing strategy, social media agency

7 Best Practices For Social Media Marketing

The growth of the digital world has given business owners access to an amazing world of marketing possibilities. What does one do when there are so many ways to start growing your businessonline? Having a solid working strategy is the first step! Let's discuss a few keystrategies forsocial media that prove very useful. Business Objectives: Set goals first, make it a priority to define your goal's when creating a social media strategy . Whether it is outsellinga competitor's product, building awareness for your brand... Read More


Why Your Business Needs A Website

By: ScottCox Saturday October 20, 2018 comments Tags: audiences, content creation, content strategy, facebook, facebook marketing, google, website

Why Your Business Needs A Website

Why your business needs a website Having a small business website isn't just about selling your goods and services -- it's also about providing something of value to potential customers. But why is this significant? Does it even matter? Almost every small business owner, looks upon their business as an offline organization, to go after traditional means to promote themselves and win new customers. However, regarding any business, as purely offline is a risky strategy to take when your customers are spending more... Read More


Facebook Page Verification - What, Why, and How

By: ScottCox Thursday September 6, 2018 comments Tags: audiences, brand, facebook, facebook marketing, google ranking, Lakeland, marketing strategy, social media agencies, social media tools

Facebook Page Verification - What, Why, and How

With recent updates to Facebook and the attention on data breaches, you may have seen Facebook beef up their security. Something super powerful that we recommend at Social Reach is that as a business owner you: Verify Your Facebook Business Page! You know that little blue checkmark or grey one you see on some Facebook Pages? Well, at one point it was only found on the pages of celebrities and public figures. But it is becoming widely seen on business pages, in the form of a small gray checkmark. It's very beneficial to verify your... Read More


5 Business Tips from a New Business

By: ScottCox Friday August 31, 2018 comments Tags: audiences, business, business strategy, Lakeland, social media agency, social media management, social media marketing, social media marketing Lakeland, startups

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.0.47"][et_pb_row admin_label="row" _builder_version="3.0.48" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47" parallax="off" parallax_method="on"][et_pb_text admin_label="Text" _builder_version="3.0.74" background_size="initial" background_position="top_left" background_repeat="repeat"] This month, Social Reach celebrated our 1-year anniversary! After being in business a year, we've... Read More


9 Ways to Improve Your Emails and Stop Annoying Your Customers

By: ScottCox Tuesday August 28, 2018 comments Tags: content creation, content marketing, content strategy, email marketing, emails, Lakeland, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy

Email marketing is a powerful tool. But if you don't do it well, it can also be a nuisance to your customers. A recent study by Adobe surveyed over 1,000 white collar businesspeople and asked them about the emails they receive every day. Here are 9 ways to improve your emails based on the study: 1. Make them more informational and less promotional. Instead of just trying to sell something, use your emails to share information with potential customers. With more valuable information, you're showing customers that you see them as... Read More


Facebook Announces It Will Remove 5,000 Ad Targeting Options

By: ScottCox Friday August 24, 2018 comments Tags: ad targeting, custom audiences, facebook, facebook ads, Facebook custom audiences, facebook marketing, facebook updates, Lakeland, social media agency, social media management, social media marketing, social media marketing Lakeland

Facebook Announces It Will Remove 5,000 Ad Targeting Options

Facebook has been in the news a lot this year. So has Russia (as always), and Cambridge Analytica. The scandal earlier this year made big waves in the social media world, and therefore in the business world. But Facebook isn't done making changes. This week, they announced they'll also be removing over 5,000 of their advanced ad targeting options. Why is Facebook making these changes? The Cambridge Analytica scandal wasn't the first time Facebook has been been in hot water over their ad targeting options. In late 2016, an... Read More


Your Online Storefront: 10 Elements to Improve Your Website

By: ScottCox Tuesday August 21, 2018 comments Tags: algorithm, coding, google ranking, Lakeland, sales conversions, seo, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy, web design, website

Is your website working for you or against you? We talk a lot about social media strategy , but your website is an equally important part of your online presence. Making sure your customers have a positive experience with your business online is essential to maintaining brand integrity and increasing revenue. Here are 10 elements of effective, high-performance website s: 1. Mobile Compatibility According to a 2017 study, 77% of consumers use mobile phones. That means that many of your visitors will view your website on... Read More


5 Parts of Google Ads to Improve and Increase your Sales

By: ScottCox Friday August 17, 2018 comments Tags: google, google ads, google Adwords, google ranking, keywords, Lakeland, negative keywords, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy

Google Adwords can seem like an enigma. It's sometimes hard to figure out how to use them effectively. Just understanding how each part of the system fits together can be difficult. But once you figure out how to use Google ads effectively, you reap some big rewards. Here are 5 parts of Google Adwords to understand and improve in order to increase sales.    Keywords Unlike Facebook ads, Google ads use keywords as the main way of targeting. When you're choosing keywords for a particular ad group, think holistically about your overall... Read More


Snap, Crackle, Pop: Creating Effective Facebook Ads

By: ScottCox Monday August 13, 2018 comments Tags: ad creation, facebook, facebook ads, facebook marketing, Lakeland, social media agency, social media management, social media marketing, social media marketing Lakeland

Snap, Crackle, Pop: Creating Effective Facebook Ads

Are you running Facebook ads but aren't getting the results you want? Are you paying high CPA rates but aren't getting conversions? Are you stumped on how to improve your ads? This blog is for you. Here are 3 areas to focus on to create effective Facebook ads: Snap: Text With Facebook ads, you have character count limitations, so writing text can be tricky. In general, you want your ad copy to snap. Don't worry about complete sentences. Use phrases, emojis, dashes, and symbols to add punch to your copy. You want to grab your reader's... Read More




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