Making Social Profitable

Get Better Results And More Freedom From Your Marketing

3 Smartest Ways to Use Twitter in Your Social Strategy

By: ScottCox Monday July 30, 2018 comments Tags: Lakeland, management tools, marketing strategy, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy, twitter

Twitter is quickly growing to be a dominant player in online marketing. As of January, users share 500 million tweets every day, and ad engagement on Twitter is up 91% year-over-year. One thing that makes Twitter great for marketing is that its algorithm makes it easier to get seen than on Facebook, and it doesn't have as many limitations on marketers as Instagram. Still, it's important to know how to best integrate Twitter into your campaigns to get the most return out of your investment. Here are 3 smartest ways to use Twitter in social... Read More


Algorithms: the Breakdown of How Each Major Platform Ranks Content

By: ScottCox Tuesday April 3, 2018 comments Tags: algorithm, content creation, facebook, Facebook alogrithm, facebook marketing, instagram algorithm, instagram business profile, Lakeland, linkedin algorithm, social media agency, social media content, social media management, social media marketing, social media marketing Lakeland, twitter algorithm

Algorithms: the Breakdown of How Each Major Platform Ranks Content

Algorithms - they are our best friends and worst headaches as social media marketers. But don't worry: you can understand them (at least partially) and use them to your advantage. Here's the breakdown of each major platform's algorithms and how you can best use them. Facebook Facebook's algorithm is probably the most advanced out of all the platforms. That makes it pretty difficult to manipulate, and the recent changes that basically  remove organic reach for business pages makes engagement a double-edged sword for... Read More



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