Making Social Profitable

In the world of online marketing, keyword optimization is a hot topic. You've probably heard a lot about SEO and keywords, but do you understand those things? The lingo may seem so complicated that you don't even want to understand it. Good news - keyword optimization is a straightforward idea. It's not hard to understand, and it's the key to getting exponentially better results in your online marketing. Even better news - you can implement keyword optimization in your online marketing strategy. With a little bit of strategic... Read More

When your sink is clogged, you need a plumber who can get to your house as soon as possible. When you're moving, you need a company you can trust to take care of your belongings. As a plumber or moving company, it's difficult to reach and convert local customers just through Google text ads. That's exactly why Google has created Local Service Ads - to connect searchers with trusted businesses from their community! Local Service Ads are Game Changers! Imagine getting double your current number of calls a week from... Read More

You post the same content on all your social media platforms. Why would one platform get much more engagement on that copy and image than another? How can you ensure that your content is getting high engagement across all your platforms? Content on each platform should differ to engage your customers on that platform as much as possible. Different customers visit different platforms - you may have more millennialsvisiting your Instagrampage, while more business people visit your LinkedInpage. Naturally, these audience s will respond... Read More

Why Educate Your Clients Competition is fierce, but a way to beat out your competitors is to educate your client s. Take every advantage to build relationships, create goodwill, and earn the trust of potential customers. They want more than just a pitch from you. They desire to interact with your company to better understand your viewpoints and dedication to them before they commit. How to Educate Your Clients Hosting an educational event for current and potential customers is a great way to educate. Here are just a couple of... Read More

Posting to every single social media platform is vital to success, right? WRONG! Your audience might not be using Facebook, Twitter, Instagram, and GoogleMyBusiness. Chances are they mostly log on to one of those. Some of your target audience rarely uses three of their social media accounts while others only signed up for one of them. "Big social media numbers dont mean big activity. For example, there are over 1 billion Google users, but only 35% percent of those users were active in the past month. Twitter, too, has a lot of... Read More

We all know that social media managers have many tasks to tackle. Some involve communicating directly with client s but many others are never seen being accomplished. Handling so many duties can be overwhelming. However, setting a daily routine where you block time for specific activities keeps you on track. Its vital to establish a social media routine thats right for you. Not everything will work for everyone. The best way to find the right fit is to determine the best times for engaging with customers on social media and... Read More

When you provide engaging, relevant and useful content on your website , there's a stronger chance that visitors will stay a little bit longer to go through the information that you've provided. But what if writing isn't in your wheelhouse? A professional copywriter can help. While there are numerous ways a copy writer can be utilized, let's look at some of the most common. Landing Pages: A well-written landing page answers all of a customer's initial questions about a service, product, or promotion. They want to know why they... Read More

Quality Images Affect Your Business Why cant you just post a photo you took on your old i-phone? Its fine, right? Unfortunately, gone are the days when you could use boring or low-quality pictures. There are numerous businesses fighting for attention. So its vital that you post quality content, especially pictures. If your images dont look professional, your business wont seem professional to potential customers. Pictures on your business social media channels should appear of higher-quality than your personal profiles. While a... Read More

Without stopping for a moment to analyze what worked and what didnt, marketing becomes a guessing game. The truth is, you can learn all about the best practices and publishing times that have worked for other people and businesses, but you will only find out what works for your client s through testing and measuring results. However, a social media management tool, like the Social Reach App , can help. Not only can use the App to schedule your social media content in advance, but you can also use social media analytics to measure their... Read More

With each media platform's analytic tools, you can see dynamic insights from your social data by utilizing your social media analytics to demonstrate your value to client s and team members. It's vital to see reports of what's happening on your social media platforms. Turn your social activity into business with your social media platform's engagement report by showing the combined audience , post engagements, posts, and mentions across and spot trends. You can even track performance by measuring response times to maximize... Read More