Making Social Profitable

Get Better Results And More Freedom From Your Marketing

Get More Clients - Offer Appointment Scheduling through Social Media

By: jpotts Friday July 19, 2019 comments Tags: social media, social media strategy, social media scheduling, social media management, facebook, instagram

Get More Clients - Offer Appointment Scheduling through Social Media

You've been using Instagram and Facebook business pages to help you gain exposure. You may have also been using these two platforms to synchronize your posts in one smooth motion. But there has always been a dilemma for hyper-linking your Contact page to Instagram posts the same way you can with Facebook. Imagine yourself as a potential customer in need of a specific service. You come across a local company with some really compelling content on Instagram, and you just know this is the perfect company to help you with your... Read More


Why Social Media if Your Reputation is Strong?

By: Anna Thursday March 7, 2019 comments Tags: branding, business strategy, content strategy, facebook marketing, marketing strategy, social media agency, social media content, social media marketing, socialmedia

If your company already has a good reputation, why do you need a strong social media presence? The answer is brand awareness. Because the majority of society uses social media, it generates more brand awareness among customers than any other platform. Placing you in front of potential customers right where they are, social media marketing is a driving force to create brand awareness no matter the product or service you sell or offer. Robby Sampson at the Mortgage Firm Lakeland saw the need to use a social media agency for a... Read More


Social Contests - What Type of Contest Should I Use?

By: Anna Friday March 1, 2019 comments Tags: contest, demographic, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

Social Contests - What Type of Contest Should I Use?

Once you've determined your prize , it's time to choose the type. There are three basic Facebook contests: Giveaways/sweepstakes Photo Contests "Refer-a-friend" promotions Even though photo contests are a great way to increase engagement and gather user-generated content , giveaways are the easiest to start with. Refer-a-friend contests take more work, but they're also the best way to get your customers to spread the word about your contest and your brand , and for you to collect leads. This is why it's... Read More


Be Social By Holding a Contest

By: Anna Tuesday February 26, 2019 comments Tags: contest, events, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools, ticketed events

Be Social By Holding a Contest

Thinking about holding a Facebook contest to increase engagement and spread the word about your upcoming event? GREAT! There are numerous reasons to consider running a Facebook contest to promote your business. However, possibly the best is that it's relatively easy and inexpensive to execute. If done correctly, a Facebook contest can: Improve engagement with existing fans Expose brand to potential fans Generate new leads While it seems super simple to let your customers know you're giving away a... Read More


Understanding Social Media Strategy

By: ScottCox Wednesday September 12, 2018 comments Tags: content creation, content strategy, facebook, facebook marketing, marketing strategy, social media agency, social media management, social media marketing

Understanding Social Media Strategy

Understanding Social Media Strategy Social media strategy continues to become a key discussion in the digital advertising world for more and more businesses. Having a clear  understanding of the purpose behind the content is important because it will guide in the strategy development. At   Social Reach , we have noticed that businesses at times can struggle with posting with purpose. Having a clear understanding of the foundation of   social media strategy  is the first step in the right direction. There is no one size fits all... Read More


Facebook Announces It Will Remove 5,000 Ad Targeting Options

By: ScottCox Friday August 24, 2018 comments Tags: ad targeting, custom audiences, facebook, facebook ads, Facebook custom audiences, facebook marketing, facebook updates, Lakeland, social media agency, social media management, social media marketing, social media marketing Lakeland

Facebook Announces It Will Remove 5,000 Ad Targeting Options

Facebook has been in the news a lot this year. So has Russia (as always), and Cambridge Analytica. The scandal earlier this year made big waves in the social media world, and therefore in the business world. But Facebook isn't done making changes. This week, they announced they'll also be removing over 5,000 of their advanced ad targeting options. Why is Facebook making these changes? The Cambridge Analytica scandal wasn't the first time Facebook has been been in hot water over their ad targeting options. In late 2016, an... Read More


Snap, Crackle, Pop: Creating Effective Facebook Ads

By: ScottCox Monday August 13, 2018 comments Tags: ad creation, facebook, facebook ads, facebook marketing, Lakeland, social media agency, social media management, social media marketing, social media marketing Lakeland

Snap, Crackle, Pop: Creating Effective Facebook Ads

Are you running Facebook ads but aren't getting the results you want? Are you paying high CPA rates but aren't getting conversions? Are you stumped on how to improve your ads? This blog is for you. Here are 3 areas to focus on to create effective Facebook ads: Snap: Text With Facebook ads, you have character count limitations, so writing text can be tricky. In general, you want your ad copy to snap. Don't worry about complete sentences. Use phrases, emojis, dashes, and symbols to add punch to your copy. You want to grab your reader's... Read More


Facebook Makes Changes to Page Features - How Can Your Business Benefit?

By: ScottCox Friday August 10, 2018 comments Tags: facebook, facebook marketing, facebook updates, Lakeland, recommendations, social media agency, social media management, social media marketing, social media marketing Lakeland

Facebook Makes Changes to Page Features - How Can Your Business Benefit?

Facebook recently announced updates to their Business Pages that could make a big difference for your Page's visibility and effectiveness. Facebook has added a Recommendations tab, as well as Actions tabs and customized business information. They're also increasing the visibility of your Page's story, expanding Jobs to all pages, and making Events more prominent. With the new updates, customers will be able to see your Page's story by tapping your Page's profile photo. People who don't follow your Page can see your stories easily to get... Read More


4 Ways to Use Chatbots for a Smarter Social Media Strategy

By: ScottCox Friday August 3, 2018 comments Tags: chatbot, customer service, facebook, Lakeland, sales funnel, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy

Chatbots are the future of online marketing. They can convert cold, warm, and hot audience s, as well as provide immediate customer service and organize and automate processes companies normally do by hand. If you aren't already using chatbots, they could increase your productivity and effectiveness. Here are 4 ways to use chatbots to improve your social media strategy : Capture Cold Audience Leads When you're marketing to cold audience s, you want to offer information in return for contact information - i.e. a lead... Read More


3 Smartest Ways to Use Facebook in a Successful Social Media Campaign

By: ScottCox Monday July 23, 2018 comments Tags: facebook ads, Facebook custom audiences, facebook marketing, Lakeland, marketing strategy, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy

Facebook is a popular social platform for consumers, and a popular advertising outlet for businesses. Between 2014 and 2017, Facebook content consumption increased 57% , and as of 2017, 66% of consumers visit social media to learn about for new products and services. But if Facebook advertising isn't done well, it can leave businesses with sunk costs and a bad online reputation. Here are the 3 smartest ways to use Facebook in a successful online campaign: Facebook Ads Although organic reach on Facebook is basically... Read More




Subscribe to Receive Updates for New Content




Archives


Subscribe

rss