Making Social Profitable

Get Better Results And More Freedom From Your Marketing

4 Benefits of Having a Blog

By: ScottCox Monday June 11, 2018 comments Tags: blog, blogging, content strategy, Lakeland, marketing strategy, seo, social media agency, social media content, social media management, social media marketing, social media marketing Lakeland, social media strategy

There's a lot of talk about the importance of blogs in the current online climate. But why are blogs so important? How do they actually help your business? Here are 4 benefits of having a blog. A blog sets you apart as an expert. In business, you want people to trust your solution to their problem. You have to set yourself as an expert in your field and show that you know the need, the variety of solutions to the need, and the best solution - your service or product. A blog gives you the opportunity to explore a bunch of... Read More


Value over Volume: What is Quality Content and Why is It Important?

By: ScottCox Tuesday May 29, 2018 comments Tags: content strategy, google ranking, Lakeland, seo, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy, value

Last week, we shared a post about why consistency is important in social media marketing . Consistency and frequency  is a huge part of success on social, but quality content is the other side of that coin. Posting a lot only does you good if the content is relevant, specific, and high-quality. So why is it important that content be relevant, specific, and high-quality? Two of the biggest reasons are quality content 1) engages readers more and 2) boosts your google ranking . Google uses 8 major algorithms that analyze and... Read More


5 Reasons Posting on GoogleMyBusiness is Important

By: ScottCox Friday May 25, 2018 comments Tags: google, google ranking, GoogleMyBusiness, Lakeland, marketing strategy, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy

No one doubts the popularity of Google. With billions of searches happening every day, it's by far the biggest internet force today. But not as many people know about the power of GoogleMyBusiness, Google's listing service. Creating a GoogleMyBusiness account is easy and free, and posting on your account is easy, too. So what are the benefits of posting on GoogleMyBusiness? Here are 5 reasons posting on GoogleMyBusiness should be an important part of your social strategy. 1. It's where the people are. Like the Little Mermaid,... Read More


5 Ways to Pair Chatbots with Offline Marketing

By: ScottCox Monday May 14, 2018 comments Tags: chatbot, facebook, facebook marketing, Lakeland, marketing strategy, offline marketing, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy

Chatbots are a booming trend in 2018 . They allow businesses to connect quickly and easily with customers, save time for employees and customers, and convert customers. Chatbots also pair well with offline marketing efforts. Here are some ways you can use chatbots and offline marketing in tandem. 1. Promote events with chatbots. When you're advertising an event, you can create ads that target people in the area of the event. In the ad, direct people to the chatbot for questions or event registration. Then at the event, you can... Read More


3 Aspects of an Effective Email Campaign

By: ScottCox Friday May 11, 2018 comments Tags: content creation, content strategy, email campaign, email marketing, Lakeland, marketing strategy, quality content, social media agency, social media management, social media marketing, social media marketing Lakeland

Email campaigns are a profitable and versatile marketing method. You can reach most anyone of any age with it, measure its results, and get a high return on it. In the last quarter of 2017, email marketers gained a return of $50 for every $1 spent on email marketing. But let's be honest - we don't read a lot of the commercial emails that end up in our inbox. So how do you make an email campaign that people will open and respond to? Here are 3 aspects to focus on for an effective email marketing campaign. Creative Elements ... Read More


Loyal Customers: Why you Need Them and How to Get Them

By: ScottCox Monday May 7, 2018 comments Tags: analytics, content creation, customer loyalty, Lakeland, loyal customers, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy

In today's social media climate, knowing your customers and serving them is more important than ever. The Facebook scandal has made people more aware of how much data is out there and how much they're being targeted with that information. Regardless of the chilling effect that may have for some people, customers really do want you to know about them and cater to their needs. A recent study has found that 79% of consumers want businesses that market to them to understand and care about "me." And 56% said that they are loyal to brand s that... Read More


5 Ways Our New Management Tool Can Help You

By: ScottCox Friday May 4, 2018 comments Tags: analytics, content creation, facebook, instagram, instagram business profile, Lakeland, management tools, seo, social media agency, social media calendar, social media content, social media management, social media marketing, social media marketing Lakeland, twitter

5 Ways Our New Management Tool Can Help You

We get it. Managing your social media profiles while running a business is tough. You have to think about keeping up with your employees, pleasing your client s, and making sure your systems are running smoothly. To do social media well and get the most benefit from it, you need help. Thankfully, we have a tool that helps you take care of every part of social management. We're launching our new management tool in just a few weeks, and we want you to know about it beforehand. Here are 5 ways our new social media management tool can help... Read More


5 Aspects of Video That Explain Its Impressive Success

By: ScottCox Monday April 30, 2018 comments Tags: content creation, Lakeland, quality content, social media agency, social media management, social media marketing, social media marketing Lakeland, social media tools, video marketing, video SEO

Last week we shared a blog about 5 reasons to start using video in your social media strategy . But that didn't explain the why behind video's success in marketing. Today we're talking about 5 aspects of video that explain how it gets better results than other kinds of marketing: Attention Span Because video has movement in it, it holds people attention longer than text. The action is interesting to watch, even if the video doesn't have constant motion. Your viewers' eye is drawn to the movement so you can convey your message by... Read More


7 Essential Elements that Power a Successful Social Media Strategy

By: ScottCox Friday April 27, 2018 comments Tags: analytics, content creation, content strategy, Lakeland, marketing strategy, social media agency, social media calendar, social media management, social media marketing, social media marketing Lakeland, social media strategy, social media tools

7 Essential Elements that Power a Successful Social Media Strategy

We talk a lot about social media strategy . That's because we believe it's the most important part of your social marketing. Without a good strategy, you won't be able to reach your goals on social. So we want you to have all the tools you need to form and execute a good strategy. Here are 7 essential elements that power a successful social media strategy : Social Media Audit When you create content for your profiles, you need to have a purpose behind every post. But you also need to see how those posts are fitting together to... Read More


5 Reasons to Start Using Video Marketing

By: ScottCox Monday April 23, 2018 comments Tags: content creation, google ranking, Lakeland, sales conversions, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy, video marketing, video SEO

Video is everywhere online. From website s to ads to social channels, it's the preferred mode of communication currently, and statistics show it will only grow. So if you haven't incorporated video into your social campaigns yet, it's time to look at the numbers and reassess. Here are 5 reasons to start using video marketing. Increased Sharing You may have picked up on how much video is out there just by scrolling through Facebook. Normally, a TED talk, cat blooper, or cooking how-to shows up in your feed within the first few... Read More




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