Making Social Profitable

Get Better Results And More Freedom From Your Marketing

Get More Clients - Offer Appointment Scheduling through Social Media

By: jpotts Friday July 19, 2019 comments Tags: social media, social media strategy, social media scheduling, social media management, facebook, instagram

Get More Clients - Offer Appointment Scheduling through Social Media

You've been using Instagram and Facebook business pages to help you gain exposure. You may have also been using these two platforms to synchronize your posts in one smooth motion. But there has always been a dilemma for hyper-linking your Contact page to Instagram posts the same way you can with Facebook. Imagine yourself as a potential customer in need of a specific service. You come across a local company with some really compelling content on Instagram, and you just know this is the perfect company to help you with your... Read More


New Instagram Hashtag Feature

By: ScottCox Monday September 24, 2018 comments Tags: algorithm, audiences, content creation, content strategy, instagram, instagram algorithm, Instagram marketing, marketing strategy, social media news

New Instagram Hashtag Feature

New Instagram Hashtag Feature One thing about Instagram that gets interesting is seeing all the hundreds of hashtags tucked anywhere users can get them. Which leads us to one of the main questions that we get asked. Should you put the hashtags in your Instagram post or in the first comment? Is one better than the other? The truth simply is that it doesn't matter when it comes to the algorithm but it does look better. When you put hashtags in your first comment, it makes the image caption clean and clear. It also allows the first... Read More


3 Smartest Ways to Use Instagram in a Social Media Strategy

By: ScottCox Friday July 27, 2018 comments Tags: instagram, instagram business profile, Instagram marketing, instagram stories, Lakeland, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy

3 Smartest Ways to Use Instagram in a Social Media Strategy

Lots of people use Instagram to market their business because someone told them it's a great marketing tool. But not many people use Instagram the right way - the way that integrates with the rest of their social media strategy and actually increases profits. Here are 3 smartest ways to use Instagram in a successful social media strategy : A Brand Definition Although a defined, consistent brand is important across platforms, but on Instagram, your brand can really shine. Because Instagram is a visual platform, you have... Read More


Next Steps: Running a Successful Influencer Marketing Campaign

By: ScottCox Tuesday April 17, 2018 comments Tags: influencer marketing, instagram, instagram business profile, Lakeland, marketing strategy, social media agency, social media management, social media marketing, social media marketing Lakeland

Last week, we shared a blog about getting started with influencer marketing. But the 3 steps we shared there were only the prep stages - here's how to run a successful influencer marketing campaign all the way through. Step 4: Make a good first impression. When you're getting ready to reach out to an influencer, your goal is to start a relationship with them and their brand . Whether or not they eventually do marketing for you, you want to have a good relationship with them that's mutually beneficial. So in your introduction,... Read More


How to Get Started with Influencer Marketing

By: ScottCox Saturday April 14, 2018 comments Tags: analytics, influencer marketing, instagram, instagram business profile, Lakeland, sales conversions, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy

How to Get Started with Influencer Marketing

If you haven't started your influencer marketing campaign by now, you should go ahead and jump on the bandwagon. The stats and numbers are undeniable: 90% of customers trust peer recommendations as compared to 33% who trust brand advertisements. And 49% of Twitter users buy based on social media influencers' recommendations. Even more impressive is the numbers on influencer marketing ROI . Content posted by influencers drive 11 times higher ROI than traditional marketing. Instagram is the best place to... Read More


Algorithms: the Breakdown of How Each Major Platform Ranks Content

By: ScottCox Tuesday April 3, 2018 comments Tags: algorithm, content creation, facebook, Facebook alogrithm, facebook marketing, instagram algorithm, instagram business profile, Lakeland, linkedin algorithm, social media agency, social media content, social media management, social media marketing, social media marketing Lakeland, twitter algorithm

Algorithms: the Breakdown of How Each Major Platform Ranks Content

Algorithms - they are our best friends and worst headaches as social media marketers. But don't worry: you can understand them (at least partially) and use them to your advantage. Here's the breakdown of each major platform's algorithms and how you can best use them. Facebook Facebook's algorithm is probably the most advanced out of all the platforms. That makes it pretty difficult to manipulate, and the recent changes that basically  remove organic reach for business pages makes engagement a double-edged sword for... Read More


5 Kinds of Interactive Content to Boost Your Social Media Engagement

By: ScottCox Thursday March 15, 2018 comments Tags: content creation, content strategy, facebook, instagram, Lakeland, quality content, social media agency, social media content, social media management, social media marketing, social media marketing Lakeland

5 Kinds of Interactive Content to Boost Your Social Media Engagement

When you plan your social media calendar, are you tired of doing the same-old, same-old posts? Looking for something fresh to reengage your audience ? Interactive content is a great way to not only engage your followers, but to teach them about your products and industry and increase your click-through rate. So what are some examples of interactive content and how can you best use them? Polls Polls are a fun way to encourage your followers to engage with your brand and show them that their opinion matters to you. You can... Read More



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