Making Social Profitable

You've been using Instagram and Facebook business pages to help you gain exposure. You may have also been using these two platforms to synchronize your posts in one smooth motion. But there has always been a dilemma for hyper-linking your Contact page to Instagram posts the same way you can with Facebook. Imagine yourself as a potential customer in need of a specific service. You come across a local company with some really compelling content on Instagram, and you just know this is the perfect company to help you with your... Read More

The online world is constantly changing, there is no stopping it. The current Algorithms guide the future of when and what content is seen. Below are five predictions for 2019 from some of the top social media experts. Micro-Influencers A big prediction that has already shown progress is a rise in brand s using micro-influencers within their marketing strategy. Brands are realizing that even smaller micro-influencershave a powerful connection with their followers. This then equates to higher levels of engagement within... Read More

Whether you are running an online or offline store, you surely can do a lot more with quality marketing tactics. Remember that every year, there is a rise of 7% of users on the Internet and a rise of 13% on social media sites. This rise is not just spotted in the US alone. Today, it is a global phenomenon. Bloggers, content creators, and digital marketers are using social media sites like Facebook, Twitter, Instagram, and the like. They spend a lot of time creating, posting, cross-posting, re-sharing stories on their feeds and more.... Read More

Facebook has been in the news a lot this year. So has Russia (as always), and Cambridge Analytica. The scandal earlier this year made big waves in the social media world, and therefore in the business world. But Facebook isn't done making changes. This week, they announced they'll also be removing over 5,000 of their advanced ad targeting options. Why is Facebook making these changes? The Cambridge Analytica scandal wasn't the first time Facebook has been been in hot water over their ad targeting options. In late 2016, an... Read More

Facebook recently announced updates to their Business Pages that could make a big difference for your Page's visibility and effectiveness. Facebook has added a Recommendations tab, as well as Actions tabs and customized business information. They're also increasing the visibility of your Page's story, expanding Jobs to all pages, and making Events more prominent. With the new updates, customers will be able to see your Page's story by tapping your Page's profile photo. People who don't follow your Page can see your stories easily to get... Read More

It's been a bad week and a half for Mark Zuckerberg. The news that political lobbying group Cambridge Analytica misused Facebook data has sparked a worldwide debate about social media, data usage, and information sharing. After the story broke, several high profile users have deleted their Facebook pages, including Elon Musk's SpaceX and Tesla, and British band Massive Attack. It makes sense - the logical first impulse for anyone in the wake of this news is to bolt. However, bolting may not be as easy as it sounds. First of... Read More

Chatbots are on the rise. The automated-reply tools gained a lot of momentum in 2017 and the trend shows they will continue to rise in popularity in 2018. So how can you practically make chatbots work for you? Here are 4 ways to attract customers with a chatbot. Give incentives and rewards. Want to build personal connections with customers? You can set up a chatbot to detect when a customer's birthday is and can send them a special birthday message or giveaway. You can send messages or promos on holidays and important dates,... Read More

By now, you've probably heard that Facebook changed its News Feed algorithm to lessen organic reach and favor "meaningful interactions." That's already made marketers scramble to figure out new strategies - check out our recent blog on ways to overcome the change . But what you may not know is the Facebook usage decline may be behind the algorithm change. A preview of the upcoming report from "Edison Research Infinite Dial" shows that American Facebook usage has decreased from 67% of the 12+ population to 62% this year. Not only that, but... Read More

The big news in social media lately is that Facebook is reworking it's news feed algorithm (again), and organic reach will pretty much be history. So how does a business who's used to posting every day and seeing moderate engagement still use Facebook as an effective business tool? We have some suggestions: Facebook Ads Even before the revamp, Facebook's algorithm wasn't friendly to organic reach. Businesses should already have been using Facebook Ads , but now they'll be pretty much essential. Not to worry, though! Ads are... Read More