Making Social Profitable

Get Better Results And More Freedom From Your Marketing

Get More Clients - Offer Appointment Scheduling through Social Media

By: jpotts Friday July 19, 2019 comments Tags: social media, social media strategy, social media scheduling, social media management, facebook, instagram

Get More Clients - Offer Appointment Scheduling through Social Media

You've been using Instagram and Facebook business pages to help you gain exposure. You may have also been using these two platforms to synchronize your posts in one smooth motion. But there has always been a dilemma for hyper-linking your Contact page to Instagram posts the same way you can with Facebook. Imagine yourself as a potential customer in need of a specific service. You come across a local company with some really compelling content on Instagram, and you just know this is the perfect company to help you with your... Read More


3 Social Media 2019 Predictions

By: ScottCox Tuesday December 25, 2018 comments Tags: branding, marketing, marketing strategy, social media management, social media marketing, social media news, social media strategy, social media tools, socialmedia

3 Social Media 2019 Predictions

The online world is constantly changing, there is no stopping it. The current Algorithms guide the future of when and what content is seen. Below are five predictions for 2019 from some of the top social media experts. Micro-Influencers A big prediction that has already shown progress is a rise in brand s using micro-influencers within their marketing strategy. Brands are realizing that even smaller micro-influencershave a powerful connection with their followers. This then equates to higher levels of engagement within... Read More


Eye-opening Social Media Stats

By: ScottCox Tuesday December 18, 2018 comments Tags: branding, marketing strategy, sales conversions, social media agency, social media content, social media management, social media marketing, social media news

Eye-opening Social Media Stats

Whether you are running an online or offline store, you surely can do a lot more with quality marketing tactics. Remember that every year, there is a rise of 7% of users on the Internet and a rise of 13% on social media sites. This rise is not just spotted in the US alone. Today, it is a global phenomenon. Bloggers, content creators, and digital marketers are using social media sites like Facebook, Twitter, Instagram, and the like. They spend a lot of time creating, posting, cross-posting, re-sharing stories on their feeds and more.... Read More


Facebook Announces It Will Remove 5,000 Ad Targeting Options

By: ScottCox Friday August 24, 2018 comments Tags: ad targeting, custom audiences, facebook, facebook ads, Facebook custom audiences, facebook marketing, facebook updates, Lakeland, social media agency, social media management, social media marketing, social media marketing Lakeland

Facebook Announces It Will Remove 5,000 Ad Targeting Options

Facebook has been in the news a lot this year. So has Russia (as always), and Cambridge Analytica. The scandal earlier this year made big waves in the social media world, and therefore in the business world. But Facebook isn't done making changes. This week, they announced they'll also be removing over 5,000 of their advanced ad targeting options. Why is Facebook making these changes? The Cambridge Analytica scandal wasn't the first time Facebook has been been in hot water over their ad targeting options. In late 2016, an... Read More


Facebook Makes Changes to Page Features - How Can Your Business Benefit?

By: ScottCox Friday August 10, 2018 comments Tags: facebook, facebook marketing, facebook updates, Lakeland, recommendations, social media agency, social media management, social media marketing, social media marketing Lakeland

Facebook Makes Changes to Page Features - How Can Your Business Benefit?

Facebook recently announced updates to their Business Pages that could make a big difference for your Page's visibility and effectiveness. Facebook has added a Recommendations tab, as well as Actions tabs and customized business information. They're also increasing the visibility of your Page's story, expanding Jobs to all pages, and making Events more prominent. With the new updates, customers will be able to see your Page's story by tapping your Page's profile photo. People who don't follow your Page can see your stories easily to get... Read More


What does the Facebook Scandal Mean for the Platform - and for you?

By: ScottCox Monday March 26, 2018 comments Tags: facebook, facebook data, facebook marketing, instagram, Lakeland, Mark Zuckerberg, social media agency, social media management, social media marketing, social media marketing Lakeland, social media news, social media tools

It's been a bad week and a half for Mark Zuckerberg. The news that political lobbying group Cambridge Analytica misused Facebook data has sparked a worldwide debate about social media, data usage, and information sharing. After the story broke, several high profile users have deleted their Facebook pages, including Elon Musk's SpaceX and Tesla, and British band Massive Attack. It makes sense - the logical first impulse for anyone in the wake of this news is to bolt. However, bolting may not be as easy as it sounds. First of... Read More


4 Ways to Attract and Convert Customers with Chatbots

By: ScottCox Wednesday February 28, 2018 comments Tags: chatbot, facebook messenger, Lakeland, sales conversions, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy

Chatbots are on the rise. The automated-reply tools gained a lot of momentum in 2017 and the trend shows they will continue to rise in popularity in 2018. So how can you practically make chatbots work for you? Here are 4 ways to attract customers with a chatbot. Give incentives and rewards. Want to build personal connections with customers? You can set up a chatbot to detect when a customer's birthday is and can send them a special birthday message or giveaway. You can send messages or promos on holidays and important dates,... Read More


Facebook Usage is Declining - Here's What You Need to Know and How You can Respond

By: ScottCox Monday February 26, 2018 comments Tags: Facebook alogrithm, Lakeland, marketing strategy, social media agency, social media management, social media marketing, social media marketing Lakeland

By now, you've probably heard that Facebook changed its News Feed algorithm to lessen organic reach and favor "meaningful interactions." That's already made marketers scramble to figure out new strategies - check out our recent blog on ways to overcome the change . But what you may not know is the Facebook usage decline may be behind the algorithm change. A preview of the upcoming report from "Edison Research Infinite Dial" shows that American Facebook usage has decreased from 67% of the 12+ population to 62% this year. Not only that, but... Read More


4 Suggestions for Overcoming Facebook's News Feed Revamp

By: ScottCox Friday January 19, 2018 comments

4 Suggestions for Overcoming Facebook's News Feed Revamp

The big news in social media lately is that Facebook is reworking it's news feed algorithm (again), and organic reach will pretty much be history. So how does a business who's used to posting every day and seeing moderate engagement still use Facebook as an effective business tool? We have some suggestions: Facebook Ads Even before the revamp, Facebook's algorithm wasn't friendly to organic reach. Businesses should already have been using Facebook Ads , but now they'll be pretty much essential. Not to worry, though! Ads are... Read More



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