LinkedIn recently announced LinkedIn Pages, the next generation of LinkedIn Company Pages. “Pages have been rebuilt from the ground up to make it easier for brands, institutions and organizations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn’s community of more than 590 million members and 30 million Pages.,” stated LinkedIn.
We are excited to now manage LinkedIn Pages for our clients. Meant to foster active communities and conversations on LinkedIn with employees, customers and followers, LinkedIn Pages makes building a community easier. Instead of spending so much time figuring out the right people to connect with and how best to engage them and build those interactions with limited resources, this new tool allows businesses to easily do all of those in one place.
Learn About Your Audience
Knowing who your audience is and what type of content will intrigue your community can be extremely challenging. Failing to do this can cause posts to fall flat. With LinkedIn Pages’ Content Suggestions, admins easily see the topics and content trending with their target audience on LinkedIn, which allows them to create engaging content.
Focus on the Important Conversations
LinkedIn Pages offer tools to admins, also known as community managers, of a page so they can manage daily interactions with their community by posting updates and responding to comments. This can be done from anywhere on the LinkedIn mobile app.
Utilize Your Employees’ Connections
A company’s employees can be their biggest advocates, and using their voices can help a business gain stronger connections with their audience. LinkedIn Pages provides a suite of tools that allows a company to discover and re-share their employees’ public LinkedIn posts from their Page.
Here’s a video that showcases the new Pages experience: