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content advertising strategy

Content advertising strategy is an advertising approach in which content advertising is used. Content advertising is simply the process of producing content with the objective of promoting that content through different paid distribution channels. Content advertising strategy can be approached through PPC campaigns, paid social, sponsored placements, and any other type of paid promotional opportunities.

Content advertising strategy does not rely on search or discoverability at all. You simply need to find your audience and use whichever distribution channel best fits the needs of the business and the content project. 

It is also important to take note that content advertising is very cost-effective. Content advertising strategies scale well as there is generally an appropriate advertising channel for every single type of audience and reach required.

Social Reach can help you get your content advertising strategy in place by coaching you and your business with the right approach. 

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