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content marketing strategy

A content marketing strategy analyzes the different ways content marketing can be used across the buyer’s journey, the customer life cycle, and different customer experiences. Essentially, a content marketing strategy looks at how content marketing can be used in a strategic way. A content marketing strategy is much more than just creating and sharing content in order to engage audiences, improve branding, and generate leads. There needs to be a strategy behind it to connect it to the rest of your marketing and support your overall marketing goals. 

According to the latest research from the Content Marketing Institute (CMI) and MarketingProfs, 63% of businesses don’t have a documented content marketing strategy. That means that more than half of business have no overarching direction or purpose behind the content they publish online. Without a strategy, your content may confuse viewers and won't move viewers to take the actions you want them to.

The first important part of your content marketing strategy is setting out a content marketing mission statement. The mission statement helps you focus your content marketing strategy and keep it consistent with your overall business and marketing goals. The mission statement outlines your target audience, the content you’ll use to reach them, and the benefit your audience will get from your content.

Social Reach is able to coach you every step of the way from planning to implementing your content marketing strategy.

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