Making Social Profitable

Get Better Results And More Freedom From Your Marketing

Social Reach

conversions

converstions are potential customers or members of the target audience who take action to engage with a business or purchase a product, At the point in which a recipient of a marketing message performs a desired action.” In other words, conversion is simply getting someone to respond to your call-to-action.

Getting someone to open an email is a conversion. Having them click on the call-to-action link inside that email is another conversion. Going to the landing page and filling out a registration form to read your content is a conversion. And, of course, buying your product is the ultimate conversion.

For consumer marketers, conversion can be relatively fast and simple. A possible customer scans a QR code to get a coupon (that’s a conversion right there), and then they immediately go to the restaurant to get their free french fries with a burger and soft drink purchase. (That’s the key conversion.)

In a longer and more complex sale, you want a steady series of small conversions. Engage with your lead nurturing email sends, engage on the website, interact with your social media efforts, and hopefully do a lot of these activities on a mobile device.