By: ScottCox Friday May 25, 2018 comments Tags: google, google ranking, GoogleMyBusiness, Lakeland, marketing strategy, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy

No one doubts the popularity of Google. With billions of searches happening every day, it's by far the biggest internet force today. But not as many people know about the power of GoogleMyBusiness, Google's listing service.

Creating a GoogleMyBusiness account is easy and free, and posting on your account is easy, too. So what are the benefits of posting on GoogleMyBusiness? Here are 5 reasons posting on GoogleMyBusiness should be an important part of your social strategy.

1. It's where the people are.

Like the Little Mermaid, you want to be where the people are. And nowhere online or offline is more trafficked than Google. The site process 3.5 billion searches every day from around the world. The people you want to see your business are probably searching Google today, and with GoogleMyBusiness, you can put yourself in front of them.

Even though Google is a worldwide site, it's extremely useful for local businesses - 97% of consumers say they look at online reviews for local businesses when making a purchasing decision.

Plus, Google focuses on creating "micro-moments" for consumers. People want immediate answers when they do a Google search, and GoogleMyBusiness accomplishes that with pictures, reviews, and short descriptions. Think about marketing on Facebook? Read this first!

2. It's the best way to boost SEO.

Keywords aren't as important as they used to be. Google favors consistent, value-giving posts on GoogleMyBusiness over keyword density on your website. It's part of their effort to weed out the phoneys and give consumers the best businesses first.

You should also fill out as much information about your business as possible and link your social profiles and website to your GoogleMyBusiness account. This will help you rank higher in searches as well.

3. It boosts traffic to your website and social media profiles.

Higher Google ranking means more people see your pages. If you have your website and social profiles connected, people can click through to find out even more about your business.

And since Google favors connecting to your webiste/social channels, you'll get a higher Google ranking and more traffic on your sites. It's a win-win.

Plus, Google encourages searchers to leave reviews, ask questions, and make comments. GoogleMyBusiness is a helpful forum for potential customers to see and enter the conversation around your business. It also allows you engage with your customers in a more visible place than even your social profiles. Learn how to track the ROI on your social media strategy here. 

4. It provides analytics.

You can look at the customer insights from Google to understand your viewers better. You can find where they clicked, what images are getting the most views, how many calls you got, and more. Based on the info you find in the insights, you'll be able to target better with posting and ads.

5. It's like a mini website.

You can add services in GoogleMyBusiness like a booking form and ordering capability. If you don't have a website, customers can still give you business direclty from your GoogleMyBusiness page. And if you want a website, GoogleMyBusiness can help you create a basic one for free. They make it as easy as possible for you!

If you haven't jumped on the GoogleMyBusiness bandwagon, now is the time! You'll either be ahead of your competitors, or you're already behind them. If you have questions about how we can help you with social strategy or management and posting, just let us know! You can reach us through email, Facebook Messenger, or our website. Or you can set up a meeting to talk with us directly!