Once you have your target audience figured out and have your buyer persona created, it’s time to determine which social media channels to utilize. There are several options for inbound marketing channels:
- Facebook Ads
- Social media
- SEO (Search Engine Optimization)
- CTA’s (Calls to Action)
- Landing pages
Inbound Marketing strives to attract and win the trust of your target audience, piquing their interest. After this audience has already shown that it is ready, it will, at the right time, be receptive to purchasing information. Therefore, not every channel works for every business, no matter what methods you use. In other words, virality most likely won’t make sense to customers purchasing dish soap.
On the other hand, some channels could potentially work but will take so much effort and risk to make successful, they might be better considered later on. Rather, focus on higher impact channels in the immediate future.