A landing page is a singular page website used in digital marketing mainly with advertising campaigns.
Also called lead capture page, static page, or a destination page, a landing page is specifically designed to entice users to take a single action and to remove distractions commonly found on websites.
When a person clicks on a link from a search engine result, a marketing promotion or email, or an online advertisement, the first place they are directed to is the landing page. The purpose of a landing page is ultimately lead generation. The content on a landing page should inspire and direct a potential customer to learn more about a product or service, and ultimately make a purchase.
One of Social Reach's areas of expertise is developing effective and attractive landing pages for our clients. Contact us to discuss how we can help create your new landing page.