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lead generation

Lead generation describes the marketing process of stimulating and capturing interest in a product or service. Its main purpose is to develop a sales pipeline.

Digital channels are often used in lead generation. This has been undergoing substantial changes in recent years due to the rise of new online and social techniques. The abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.

The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Hence, the importance of lead generation.

The growth of the internet has made it very easy for information to transform and reach a wide network. According to Google chairman Eric Schmidt, “There were 5 exabytes of information created between the dawn of civilization and 2003, but that much information is now created every two days and the pace is rapidly increasing."

Social Reach can get that lead generation done for your business. Our dedicated team will guide you every step of the way to help you find success!

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