In order to make the Mastercard trademarked red and yellow circles even more iconic, Mastercard’s new logo is the symbol without the word “Mastercard” inserted or with it.
Wordless versions of the Mastercard symbol are now seen on credit cards, at retail, and in other places where they have sponsorship. “Reinvention in the digital age calls for modern simplicity,” Mastercard’s chief marketing and communication officer Raja Rajamannar said in a statement.
“Already, 80 percent of people recognize the company’s symbol without words,” he said. “We felt ready to take this next step in our brand evolution,” Rajamannar said. “We are proud of our rich brand heritage and are excited to see the iconic circles standing on their own.”
This change reminded people of another one that happened years ago: the name change from MasterCharge to Mastercard. “I hear it in my head in Jerry’s dad’s voice from Seinfeld. I didn’t know that the logo actually *said* MasterCharge at one point, I thought that was just an old people thing. I would think it’s still in use a lot in my current neighborhood. A lot of very very old people,” shared Eric Shefferman on social media.
So this simplified iconic version seems to be getting positive feedback. Less is more these days and consumers appreciate company’s who are embracing it.
“As the consumer and commerce landscape continues to evolve, the Mastercard Symbol represents Mastercard better than one word ever could, and the flexible modern design will allow it to work seamlessly across the digital landscape.” (Statement released on 7 January 2019) by Mastercard.