Facebook’s algorithm shows your content more to those you engage with and those who engage with you. So if you want to gain more reach and exposure, you have to engage with more people. Otherwise, only the same people will see the same content over and over again.
While this is a simple concept, I believe it’s the single most misunderstood aspect of the Facebook algorithm. Many companies think posting the most creative content is the most important aspect. But you can have the most eye-appealing post, but if not one person engages with it, you’ve wasted your time and money. However, if you post a conversation-starting question that 50 people respond to or share, you’ve hit the jackpot. It might even have only taken you 20 seconds to create that post, but that doesn’t matter because your Facebook audience engaged with it.
Along with asking questions, there are other ways to improve engagement. Using images that tell a story, whether it’s sad or funny, will draw viewers in and encourage them to share with others. Showing your company’s personality is a really great way to get people to respond to your posts. If you haven’t established a business personality yet, start now. One of the best strategies is to pay close attention to what kind of posts your fans are liking, sharing and commenting about.
There are numerous other methods when it comes to social media engagement. But the number one priority should simply be just to engage. No matter how you go about it, your posts won’t be seen by new people if you don’t engage. Facebook’s algorithm just won’t allow it.