What are the most popular social media sites and which ones are the best fit for your business? Social media networks are a major resource for both small and big businesses. They help brands connect and reach their audiences 24/7. Understanding which sites are the most popular and how they differ from each other is extremely important.
Let’s start with the King of the social media world, Facebook. This is the biggest social media network on the Internet, the number of users and brand recognition is undeniable. Founded in 2004, Facebook in 12 years grown to more than 1.59 billion monthly active users. This makes them one of the biggest mediums for connecting people all over the world. It has been noted that more than 1 million small to medium-sized businesses leverage the platform to promote their business.
Even though there are quite a few of businesses that have yet to start tapping into Twitter, its estimated that over 70% of businesses are currently using Twitter. Your post can include 140 characters, which may seem like a difficult way to connect with consumers. In truth, there are several ways to create engaging content on this platform. There are estimated 320 million active monthly users that use the 140 character limit to communicate with other users. Businesses can interact with consumers by answering questions, updating the latest news and promoting branding. Twitter was founded in 2006 and the headquarters are located in San Francisco, California.
Linkedin is known as the platform for B2B and best used for long-form content distribution. Launched on May 5, 2003, LinkedIn is definitely the most popular social media site for professional networking. The platform has over 24 language options and has estimated over 400 million registered users. LinkedIn is best leveraged by connecting with professionals in similar industries and networking with local professionals.
If you haven’t already heard about YouTube and it’s ever increasing platform you are behind. YouTube is the largest and most popular video-based social media platform. Founded in 2005 and a very interesting fact is that it was created by three former PayPal employees. Google bought the platform in 2006 for $1.65 billion. This powerful video-based platform has estimated over 1 billion visitors per month and is the second most popular search engine behind Google.
Instagram is a visual social media platform and connects users through engaging photos. It officially launched on October 6, 2010, and is rapidly growing inactive users. With more than 400 million active users Facebook has bought the platform and now combined with the King of social media is headed in the same direction of being a mega platform. The majority of users post information about travel, fashion, food, and art. Some known features are its unique video and photo filters. Almost 95 percent of Instagram users also use Facebook.