small business advertising
Small business advertising is advertising that is focused on companies that are classified as small businesses. The U.S. Small Business Administration defines small businesses based on the number of workers employed and the amount of annual revenue, which fluctuates depending on the business' industry. A small business is privately owned by a partnership, corporation, or sole proprietorship. It typically has fewer employees and/or less annual revenue than a regular-sized business or corporation. A few examples of small businesses are:
- Convenience stores
- Bakeries or delicatessens
- Private contractors
There are also some professionals who operate as a small business. Some of these professions include:
- Dentists and medical doctors
Advertising is the process of making a product and service known to an audience. It is the description used to present the product, idea or service to your target audience.
Due to the limited market a small business usually has, it is vital that small business advertising is set up to boost and maximize sales. In order to accomplish this objective, a small business' marketing strategy needs to be locally-focused.
There are several ways to do small business advertising. You can get free advertising through Google My Business, run a referral program, distribute printed materials, wear promotional attire, or through local news outlets.
Social Reach can help you build your small business advertising campaign - contact us to discuss how we can help.