Friday July 13, 2018
First, you'll need to analyze your audience and figure out the best services to market to cold, warm, and hot audiences. Use a value ladder to define the value points you'll want your audience to hit, all the way until they reach a recurring package. If you don't have a lead magnet or a recurring package yet, go ahead and develop it with your customers' needs in mind!
Once you have your value ladder, you'll need to gather tools to implement, and track your campaign. We use Funnelytics to chart a visual representation of our plan and track all the components of the campaign. When you're at this stage, figure out the order and method of your touches. For example, will you give people the option to schedule a consultation before or after they sign up to receive emails?
In this campaign, we use a lead magnet and a website lead form to attract cold and warm audiences. Once they've given us their contact info, we start them on our email campaign. Then we use retargeting with Facebook and Google ads to touch the audience more and sell them on higher packages.
All the way through the process, we use Funnelytics to track clicks and conversions. We can input hyperlinks in each of the boxes, and the tool will show us the conversion percentage for each aspect. We also use Google analytics and Facebook Pixel to track clicks and gather demographic data about our audience.
The tools you use depends on the scope of your campaign and your budget, but here are some trackable methods you can use to touch your audience and move them to click and convert:
- Facebook/Google Ads
- Social media posts
- Landing pages
- Chatbot messages
- Subscription pages
- Lead magnets
Do you want help with creating and executing an effective, high-profit online strategy? Contact us for more info - visit our website or set up a meeting with us to talk with us directly! And don't forget to subscribe to our chatbot to receive every blog. We're here to help you, so get in touch with us soon!