Social Media + Storytelling = Success
Historically society has always connected best to storytelling. From children listening to bedtime stories to adults chatting over coffee breaks, stories are part of our everyday lives. They connect with us on a personal level, whether we can envision ourselves in the plot line or connecting with the characters. What many might not realize is that social media is, in fact, a form of storytelling. It provides a very real way for brands to communicate with an audience.
So why miss out on the chance to tell your business’ story through social media? Customers want to see you and how you can help them, they want to feel connected to why you do what you do, and they want to partner with you in your mission by giving you their business.
If you don’t share the who, how, and why behind your business, as well as the real results you can bring to customers, they will be less likely to be loyal to your brand or refer other people to you.
So what are two great ways to share your brand’s story in your social media content?
Share real-life pictures of your product, service, employees, customers, and the physical storefront or office space. These candid shots are full of life and give a real personal touch to sharing your brand with customers. Snap some high-quality photos of business meetings, of your employees working, of your location’s door and sign, and of the behind-the-scenes part that customers don’t normally see. Even better, hold a photo contest on social media for your customers. Offer a discount or free product to the person who gets the most engagement on their picture, then shares the pictures in your posts, giving credit to the original poster.
Ask for customer stories!
Reviews are an easy way to get stories from customers. If you don’t have many Google or FaceBook reviews, ask for your customers to do so when you make a sale and in your social media posts! You can even hold a social media contest for stories or reviews! Then quote the reviews in your posts.
Tell your customer’s story.
But wait, I thought we were talking about how to share a business’ story?
We are – your business’ story is ultimately your customer’s story. If you’re in business, you’re helping people. From your customer’s point of view, you’re the person who comes in just at the right time to help them reach their goal or solve their problem. So sell it! You don’t just give haircuts – you make people look the way they’ve always wanted. You don’t just clean people’s houses – you take care of the chores so they can relax and spend more time with friends and family. Being honest about how you help people and maximizing on how your business makes people feel, while also not exaggerating or dramatizing your results is one of the best ways to connect your audience with your business.
From GIFs to sharing how your company’s started, there are many ways you can begin storytelling on social media.
Check out our previous blog about social sales prospecting! You can also join our Facebook Group, Get Your Business Known, to connect with other business owners and get additional Facebook business page engagement support. If you’re interested in learning more about our services, set up a free consultation with us!