Social media refers to applications and websites that are designed to allow people to share content quickly, efficiently, and in real-time, the most popular being Facebook, YouTube, Instagram, and Twitter. Many people define social media as applications on their smartphone or tablet, but the truth is, this communication tool started with computers. The content in social media includes personal information, documents, photos, and videos.
Social media originally was a medium in which friends and family could interact. Later on, it was adopted by businesses that wanted to take advantage of a new communication method to reach out to current and potential customers. Globally, there are about 3 million social media users as of the time of this writing. Nearly 90% of people between the ages of 18 and 29 use at least one form of social media. The true power of social media lies in the ability to connect and share information with anyone on earth regardless of location.
On the other hand, the impact of social media in helping businesses thrive is quite huge. It facilitates communication with customers, enabling the melding of social interactions on e-commerce sites. Its ability to collect information helps focus marketing efforts and market research. Moreover, social media can help build customer relationships through linking loyalty programs to social media.
Social Reach can you help you build your business' presence on social media platforms. We provide personalized sessions with people who are interested in developing an approach that fits your business needs. Reach out today!