The owner of a Texas-based donut shop sold out his inventory after his son took to Twitter with this tweet: โ๐ ๐ ๐ฑ๐ฎ๐ฑ ๐ถ๐ ๐๐ฎ๐ฑ ๐ฐ๐ฎ๐๐๐ฒ ๐ป๐ผ ๐ผ๐ป๐ฒ ๐ถ๐ ๐ฐ๐ผ๐บ๐ถ๐ป๐ด ๐๐ผ ๐ต๐ถ๐ ๐ป๐ฒ๐ ๐ฑ๐ผ๐ป๐๐ ๐๐ต๐ผ๐ฝ ๐ญ.” .
But is a tweet all it really took? Brand and marketing experts are giving their opinions all over social media. Below are some of their viewpoints on whether it was just this one Tweet that turned an empty store into a viable business.
“It was short, simple & right to the pointโ& had a gallery of 4 images, all of which were low quality, showing an empty store. The tweet picked up decent traction throughout the weekend & eventually led to hashtag #Twitterโs official account RTing it. This led to a wave of people sharing it which eventually drove the shop to sell out of donuts. It also led to the business building a huge fan base,” stated Andrew Mucci Digital Producer at iconectiv.
Josh Rubin, Owner of Post Modern Marketing, wrote “A donut shop is a great example of where investment in social platforms can pay off, but if you’re selling B2B services, Instagram or Twitter isn’t going to be your go-to. If your customer acquisition is through a bidding process or through relationships mainly, Facebook isn’t going to drive leads. So, be smart about that and use the platforms for things like employee culture and hiring and invest elsewhere to get a better ROI.
“This would not have gone anywhere if the kid did not post the tweet and the dad tried tweeting about how business was slow on his opening day. It is possible that the son’s tweet was Dad’s idea the whole time. Nonetheless, the son’s tweet was genius. But the strong traffic will only last for so long. Cause right now he has people showing up because it is that donut shop that people heard about going viral over the son’s tweet. Great opening day tactic,” commented Anthony Nigro, Sales Manager.
Amar Shah , Digital Marketing Manager at Interactive Max Tech, shared: #SocialMedia is not just a place for overnight sensation or a meme arena, but also a platform to uplift local businesses. Yes! You read it correctly. A son posted a photo of his tensed father who has started a donut shop in hashtag #Texas but no customer turned to the shop. In no time, the tweet received over 250,000 Retweets. This outreach was captured by Twitter itself & featured the shop in its tweet. As a result, the shop is overcrowded with lots of visitors & people were standing in a queue to buy the donuts. At the end of the day, they sold off all them.