Friday March 8, 2019
The Benefits of a Value Ladder
Business owners need to take advantage of one of the biggest innovations available: automated sales funnel...also known as the value ladder.
What are the tiers of a value ladder?
They can vary depending on your business and target audience, but here's a basic example:
This is the free offer you give in exchange for an email address or other contact information to grow your list and get people introduced to your company.
The low-end products like "free shipping" or "free upgrade", etc. you offer.
An offer of low to mid-range products and services that bring in profit while building trust with the customer at the same time as they receive more value from you and your business.
This is the high-mid range products and services you offer, which generate profit and hopefully recurring revenue from membership and programs that continue.
You offer the biggest and best product or service you can that's already in your possession.
Some basic value ladders may only need one or two software applications to run, but others can get quite complex and need a professional who understands what they are doing. A digital marketer or social media agency who has a developer on the team will be able to implement the best value ladder for your company.