When you provide engaging, relevant and useful content on your website, there’s a stronger chance that visitors will stay a little bit longer to go through the information that you’ve provided. But what if writing isn’t in your wheelhouse? A professional copywriter can help. While there are numerous ways a copy writer can be utilized, let’s look at some of the most common.
A well-written landing page answers all of a customer’s initial questions about the deal. They want to know why they need your product/service and why it’s worth their hard earned money. In addition, they want to know who are you as a company and what makes you trustworthy. Reveal why your product or service is better than it’s competition. Including pictures, video, reviews, and infographics with well-written copy will help set your business apart.
Instead of just trying to sell something, a copy-writer can create emails to share information with potential customers. By providing more valuable information, you show customers that you see them as more than a dollar sign and want to help them. Whether you share this information through blogs via email, or do a series of emails explaining a certain product or service, it’s important to show that your company takes the time to invest in its customers.
With Facebook ads, there are character count limitations, so writing this type of text can be difficult. However, an experienced copywriter can grab attention, explain the deal quickly and sell customers on it. The text should clearly convey the special offer and match the style of the images while allowing the images to speak for themselves. With ad copy, clarity and simplicity are the main ideas but the images in the ad should be the main focus. Above everything, copy should be clear, concise, and simple. A professional copywriter can provide ad copy that’s been written, edited and written several more times to get it just right.