Once you’ve determined your prize, it’s time to choose the type. There are three basic Facebook contests:
- Photo Contests
- “Refer-a-friend” promotions
Even though photo contests are a great way to increase engagement and gather user-generated content, giveaways are the easiest to start with. Refer-a-friend contests take more work, but they’re also the best way to get your customers to spread the word about your contest and your brand, and for you to collect leads.
This is why it’s so important to already have selected your goal. If you don’t know what you want in the end, it will be so much more difficult to choose the type of contest that best fits your needs.