NEW

Landing Pages: The Bridge Between Leads and Sales

You’re a small business and you’re just starting to venture into online marketing. You’re not sure...

What Can A Professional Copywriter Do for Your Business?

When you provide engaging, relevant and useful content on your website, there’s a stronger chance...

CRM Integration and Management

Customer Relations Management (CRM) helps develop and manage relationships between you, your...

Making Social Profitable

Get Better Results And More Freedom From Your Marketing

So now that your contest goals are set, what’s next?

Figuring out who to target is vital. So many businesses create Facebook contests targeted to anyone. But this is a huge mistake because if you’re trying to appeal to everyone, then you most likely will reach no one.

What’s relevant to your target market is so more crucial than a broad reach. Focusing on specific demographics will greatly improve the chance of attracting the right people to your contest. If you don’t know your target demographic, then first figure out your ideal customer.

For brands that have several large target demographics, consider running multiple contests to appeal to each group. Operate one contest with a prize and theme that’s more appealing to each demographic. You could separate the contests based on what appeals to genders, age groups, people in specific regions of the country, etc.