So now that your contest goals are set, what’s next?
Figuring out who to target is vital. So many businesses create Facebook contests targeted to anyone. But this is a huge mistake because if you’re trying to appeal to everyone, then you most likely will reach no one.
What’s relevant to your target market is so more crucial than a broad reach. Focusing on specific demographics will greatly improve the chance of attracting the right people to your contest. If you don’t know your target demographic, then first figure out your ideal customer.
For brands that have several large target demographics, consider running multiple contests to appeal to each group. Operate one contest with a prize and theme that’s more appealing to each demographic. You could separate the contests based on what appeals to genders, age groups, people in specific regions of the country, etc.