Saturday June 23, 2018
You may not realize it, but if you're active online, you come in contact with landing pages regularly. They can appear as contact forms, special promotion pages, or event pages. Landing pages offer unique value compared to web sites, and if you're not already using them in your campaigns, you should be. Here are 3 things that make landing pages so important.
Trust and Value
Landing pages help you quickly build trust and value around your products or services. Compared to websites, landing pages offer less distractions and consolidated content. You can give information about your service, promotion, event, or offer quickly and concisely. And with a few pictures and video to add visual appeal, plus testimonials to prove your business' effectiveness, your audience can get the information they want in seconds. Plus, landing pages offer a social-like scrolling experience so viewers can absorb information quickly and clearly.
Tracking and Testing
Like websites, landing pages offer you the ability to track visitors, see what they viewed, and monitor where they convert. But unlike websites, landing pages also offer the ability to test pages. You can first instantly track visitors, conversions, and traffic sources to see how traffic arrives and if they are ready to make a purchase decision. Then, you can create split-test adjustments with even small details to improve design, flow, and effectiveness. With landing pages, you can quickly and easily adjust to get the best results possible.
Landing pages are an essential complement to a successful ad campaign. Once you have built a targeted audience with rapport and trust for your brand, you can then send them to a well-designed landing page. A good landing page is a simple, defined place to make purchasing decision. It educates viewers, asks them to take an action, and influences them to make a purchasing decision quicker. It streamlines and simplifies your customer's process and your own process to save you money and increase ROI.
We use landing pages in every sales funnel we create. They're the perfect tool to serve your customers, maximize your social effectiveness, and bring in more money than ever before. Want to know more about our process of creating sales funnels and how landing pages fit into it? Get in touch with us via email, Facebook Messenger, or our website. We'd love to hear from you and help you improve your social strategy!